“The young 2012 Baja World Champion (and vice-world champion rally junior) Manuel Lucchese has now officially signed an agreement with the Milan-based Visual Communication company “Indivisual” which will, exclusively, manage the promotion of its image and develop the communication aspect that is related to it, thus allowing Manuel to make an important evolutionary step in his racing career.
Indivisual is a leading company in the world of motorsport and beyond for graphic design and communication with a specialization in race design.
It has, in fact, collaborations with teams and riders the World Superbike Championship and the whole world of motorsport, both on two and four wheels.
Manuel, after examining a number of projects from multiple companies in the sector, considered and chose Indivisual as the company that best represents his ideals and is closer with its modus operandi, but also embeds the expression of his professional and sporting spirit that characterizes him. Indivisual specifically will develop ideas and projects related to the development of Manuel’s image, also including the look and feel (motorcycles, vehicles, clothing, merchandising etc. ..) and the management of the main channels of communication (social networks, media, press releases, newsletter , etc. ..).
The first event where this new important collaboration will undergo the first test will take place on January 5 and it will be the most important and tough race in the world, the Dakar race in which Manuel will race with the number 98 riding a prototype of a rally bike produced by M & M racing of Mauro Sant and where Indivisual will be responsible for bike graphics, all the merchandising and last but not least the communication.
Sure of the success of this cooperation, we wish Manuel all the best for his next adventure in South America.
MLR Press Office”